Creative Edge: Storytelling tips that work


IN THIS EDITION

  • Gābl Celebrates Women in the Industry: 'She Builds' just recorded their 100th episode, which is an amazing opening to Women's History Month! Let's be sure to acknowledge the important contribution of women in the industry all this month of March.
  • Welcome to the Team Randy!: We have a brand new team member who is shaking things up at the network.
  • Creative Edge: Check out our new content creation corner with storytelling tips that work.

INDUSTRY NEWS & IDEAS WORTH SHARING...

100 Episodes, 90 Stories, Four Years, Three Hosts

What began as a modest idea has blossomed into a transformative exploration of the often-overlooked contributions of women in architecture.

With meticulous research and unwavering dedication, She Builds Podcast amplifies the voices of these visionary women, challenging the status quo and reshaping the narrative of architectural history. Through their innovative approach, the hosts bridge the gap between past and present, sharing the stories of historical figures while spotlighting contemporary voices that are shaping the future of architecture.

As they celebrate this momentous 100th episode milestone, 'She Builds' invites listeners to join them in honoring the legacies of women who have defied convention and reshaped the architectural landscape. With 100 episodes and 90 compelling stories under their belt, the journey is far from over. Tune in to 'She Builds' and be inspired by the remarkable women who continue to shape our world, one episode at a time.


Unleashing Innovation in Construction: Mastering Challenges with Precision and Vision

Discover the groundbreaking strategies revealed in a captivating 'Unstruct' podcast episode, where the dynamic project team of Meow Wolf Denver conquered construction hurdles by focusing on the wizardry of complex structural systems and the art of meticulous construction planning with an emphasis on: ​

1. Parametric Design: Harnessing algorithms, the team optimized form and function, achieving structural designs that are both exquisite and robust.

2. Advanced Materials: Bold use of unconventional materials, like carbon fiber composites and high-strength steel broke the mold, offering strength with reduced weight.

3. BIM Technology: Building Information Modeling streamlined real-time collaboration, ensuring precision, and minimizing errors, while enhancing aesthetics.

4. Digital Twins: Simulation and analysis of construction scenarios through digital twins reduced risks, costs, and timelines.

With technology, materials, and collaborative methods at their disposal, construction teams continue to redefine what's possible. Explore the future of construction, where innovation and meticulous detail are the driving forces behind groundbreaking projects.


10 Tips for Integrating Personal Stories into Your Projects

Buildings often seem impersonal however, there's a profound way to make them come alive: storytelling. Your stories have the power to shape spaces that captivate and inspire. ​ Discover 10 simple ways to seamlessly weave your personal narratives into architectural and development projects.

From the foundations of self-reflection to the brilliance of interactive exhibits, this is your gateway to creating spaces that resonate with the human soul. Here are the top 10 tips inspired by a recent episode of Tangible Remnants Podcast: ​

1. Self-Reflection

2. Identify Core Themes

3. Connect Emotionally

4. Collaborate and Gather Stories

5. Create a Storyboard

6. Integrate Through Design Elements

7. Interactive Exhibits

8. Use Art and Imagery

9. Lighting and Soundscapes

10. Continuous Engagement ​

Start exploring your own stories and transform your architectural and development projects into meaningful, immersive experiences that resonate with all who encounter them. ​ When it comes to architectural and development projects, it's often the personal touch that transforms a space from ordinary to extraordinary.

INSIDE GĀBL

Gābl Media Welcomes Industry Visionary Randy Wilburn as Director of Business Development

Gābl steps into the future of digital multimedia with our latest announcement: the appointment of Randy Wilburn as Director of Business Development! With a trailblazing career that has reshaped the landscape of business storytelling, Randy brings unparalleled expertise and vision to Gābl Media and its partners. Having made waves at Zweig Group and Encourage Build Grow, LLC, Randy is no stranger to innovation.

Randy's arrival is a game-changer, with a visionary approach to podcasting and deep industry roots. With nearly 30 years of experience in the architecture, engineering, and construction (AEC) industries, Randy's strategic insight and storytelling prowess are poised to revolutionize Gābl Media's offerings.

Randy's appointment reflects Gābl Media's commitment to creating immersive experiences that resonate with audiences worldwide. But Randy's impact extends beyond the digital realm. As the creative force behind the "I am Northwest Arkansas Podcast" and ONBoardNWA.com, he has fostered connections that drive local economic growth and amplify diverse voices.

With Randy's passion for impactful storytelling leading the charge, Gābl Media is not just expanding its reach—it's shaping the narrative of the AEC industry for years to come. The future is bright, and with Randy at the helm, it's undeniably engaging. ​


Do you want to contribute to Gābl Media?

If you have innovative ideas, underrepresented perspective or unique insights to share with the AEC community, we are looking for contributors - thought leadership, news, projects, and events. If you or someone you know has valuable and share-worthy content, submit your ideas today!

SHOWING OUR SUPPORT

Congratulations to Level Studio!

Level Studio Architecture, featured founders in season one of Emerging, will receive a 2023 Boston Society of Architecture Design Award in the Unbuilt Planning & Design, Conceptual category for their Electric Oasis Project. All BSA Design Award entries have been judged by an independent panel of jurors comprised of architects and other design professionals. The BSA Awards Gala is a celebration of architecture and the power it has to shape our future and strengthen our communities. Members from the Level Studio team will be attending the event on March 7th, 2024. Let us know if you'll be there to celebrate with them! Get more info here.

UPCOMING EVENTS OUR NETWORK IS TALKING ABOUT

ASIC 2024 National Conference (MAY 5 - 7, 2024)

Fairmont Empress Hotel 721 Government St, Victoria, BC

Our very own CSI Kraken (Aka Cherise Lakeside, FCSI - host of the popular 'Detailed' podcast) has been invited back for the THIRD time to speak at the American Society of Irrigation Consultants 2024 National Conference. Taking place at the iconic Fairmont Empress Hotel located in the heart of picturesque Victoria, BC, you won't want to miss the great mix of education, networking, and fun that has become a hallmark of an ASIC Conference.

CREATIVE EDGE

STORYTELLING TIPS THAT WORK

Each month we will bring you a practical storytelling tip that you can implement RIGHT NOW to expand your business' reach, one step at a time. Storytelling is a powerful tool for creating emotional resonance with your audience and connecting them on a personal level. By tapping into their emotions and creating a sense of empathy, you can create a deeper connection that can keep them coming back for more.

Storytelling can also help you to convey complex or abstract concepts in a way that’s easy to understand. By using real-life examples, you can help your audience contextualize the information you’re presenting, making it more memorable and impactful. Now that you know how important storytelling is in engaging your customers, let’s move on to our easy-to-implement monthly tip for incorporating storytelling into your business plan today.

💡TIP OF THE MONTH💡

Use personal anecdotes and stories to introduce your topic or make a point. One of the most effective ways to grab your audience’s attention is to use a personal anecdote or story to introduce your topic. This can help to create a sense of familiarity and connection between you and your audience, and can also make your content more relatable and engaging.

This is a powerful strategy to captivate your audience and drive your message home. By sharing relatable experiences, you establish a sense of connection, making your content more engaging and memorable.

Start by drawing your audience in with a compelling personal story that relates to your topic. This 'She Builds' article is an awesome example of this method. Whether it's a moment of triumph, adversity, or insight from your own life, make sure it resonates with your audience and sets the stage for what's to come.

As you weave your personal anecdotes into your content, ensure they are relevant to your overall message or theme. By tying them back to your main point in a clear and concise manner, you reinforce the significance of your story and help your audience understand its relevance to the topic at hand. Dimitrius Lynch does a great job of this in his recent 'Dark Social' article.

In essence, personal stories humanize your content, making it more relatable and impactful for your audience. So, don't hesitate to share your own experiences—it's a surefire way to grab attention and leave a lasting impression.

Written by ​Mark LePage, ​Dimitrius Lynch​, and Alayna Messer

Was this email forwarded to you? ​Sign up here.

If you’d like to stop receiving EXCHANGE, just click here and you’ll be removed from this list. We only want to send information and resources that you find valuable. Thanks for keeping us organized.

Gābl Media Group, Inc., 1704 Walden Pond Lane, Waxhaw, NC 28173
Unsubscribe · Preferences

EXCHANGE

Read more from EXCHANGE
Circular logo with stylized cityscapes in black and green forming a ring around the words "Tangible Remnants" in the center. The bottom half of the circle shows the buildings in grey. A small, abstract triangle logo is at the bottom right corner.

IN THIS EDITION Tangible Remnants Gets a Makeover: New Year, New Look, Same Powerful Mission! Business Growth Hacks: The Strategic Power of Podcasting for Design Professionals The Seasonality Conundrum: Set the Pace of Your Podcast's Storytelling and Keep Your Audience Coming Back for More INSIDE GĀBL A Bold New Look for a Critical Mission As we step into a new year, Tangible Remnants is evolving—with a refreshed brand that reflects the urgency and importance of their work. This podcast has...

IN THIS EDITION Looking Ahead in 2025: New AIA-Approved CES Courses are coming soon, and check out our latest All-Access On-Demand Course that will get you 1.25 LU|HSW credits right now! The Key To Business Growth this Year: DETAILED Hits 1 Million Downloads and Your Business Can Too. Creatures of Habit: Guide Your Audience (And Yourself!) into a Rhythm. INSIDE GĀBL Looking Ahead in 2025: New AIA-Approved CES Courses are coming soon! Transform Your Career with Gābl Media’s AIA-Approved...

IN THIS EDITION Join Us!: Participate in an intimate panel discussion with renowned environmental and sustainability experts The Hero's Journey: A Framework for Deeper Client Connections in Architecture Moving the Needle With the Power of the Clock: Which content is best – Longform or Shortform? INSIDE GĀBL Congratulations Saundra Little! We’re thrilled to announce that our network member Saundra Little, FAIA, LEED AP, NOMA, has been named the 2025-2026 President-Elect of the National...