INSIDE GĀBL
A Bold New Look for a Critical Mission
As we step into a new year, Tangible Remnants is evolving—with a refreshed brand that reflects the urgency and importance of their work. This podcast has always been about more than buildings. It’s about the people, policies, and projects driving change at the intersection of climate action and social equity.
At the helm of this vital conversation is Nakita Reed, an architect, sustainable preservationist, and connector of allied worlds. As a Black woman in architecture, Nakita brings a unique and essential perspective to the challenges and opportunities within the built environment. She works at the intersection of preservation, sustainability, and architecture, helping architects navigate historic approvals and encouraging preservationists to embrace sustainability. Through Tangible Remnants, she creates a space to explore how these fields overlap—and how they can work together to drive lasting change.
Buildings account for 40% of global CO2 emissions, and their impact on both the environment and communities is profound. The connection between sustainability and social justice is undeniable, and every renovation, restoration, and reuse project is an opportunity to reduce our carbon footprint while addressing systemic inequalities. Tangible Remnants continues to amplify the voices of those working to rethink how we use and value our Built environment, from architects and preservationists to policymakers and community advocates.
This brand refresh isn’t just about aesthetics—it’s about reinforcing our commitment to meaningful conversations, expert insights, and real solutions. We’re highlighting the critical role of the Built environment in shaping a more sustainable and just future, shedding light on innovative projects that push us forward.
If you’re passionate about how buildings tell stories, shape communities, and drive change, now is the perfect time to tune in, engage, and be part of the conversation.
The Strategic Power of Podcasting for Design Professionals
by Randy Wilburn
As a consultant who has worked with engineers and architects since 1997, I've seen communication technologies transform our industry. Today, podcasting stands out as a remarkably powerful platform for design professionals—and the data proves it.
The Numbers Tell a Compelling Story
Consider these striking statistics: Digital audio listenership has doubled in the past decade, reaching over 200 million weekly listeners, with podcast audiences growing an impressive 325%. But it's not just about quantity—it's about quality and impact.
Podcasts drive exceptional engagement, delivering 56% more attentive seconds per thousand impressions compared to social media or video. For design professionals seeking to cut through the noise, this medium offers an unprecedented opportunity to connect deeply with your audience.
Who's Listening? A Profile of Podcast Audiences
The demographics are particularly intriguing for professionals:
- 48% of podcast listeners are likely to earn over $250,000 annually
- 59% have children
- Listeners are typically younger and more educated
Moreover, podcast content is 6.6 times more trusted than streaming video and a remarkable 23 times more trusted than social media. In an industry where credibility is paramount, this trust factor is golden.
Strategic Benefits for Design Professionals
Podcasting isn't just about broadcasting—it's a strategic tool for:
- Reaching niche audiences interested in great projects and design trends
- Diving deep into complex topics like sustainable design
- Networking with industry leaders
- Building a robust professional brand
A Powerful Tool for Talent Acquisition and Retention
In today's competitive design landscape, podcasting offers a unique avenue for talent management. For design firms, a well-crafted podcast can be a sophisticated recruitment and retention strategy that goes beyond traditional hiring methods.
By showcasing your firm's culture, expertise, and innovative approaches, podcasts can:
- Attract top-tier talent by demonstrating thought leadership
- Provide insights into your firm's professional environment
- Create a platform for internal experts to share their career journeys
- Highlight unique projects and problem-solving approaches
- Differentiate your firm in a crowded job market
Younger professionals, who make up a significant portion of the design workforce, are particularly drawn to multimedia content that offers authentic, behind-the-scenes glimpses into professional environments. A podcast can humanize your organization, showcasing the personalities, challenges, and achievements that define your team.
Moreover, the process of creating a podcast can itself be a retention tool. Giving team members opportunities to participate as guests, share their expertise, or contribute to content creation fosters a sense of engagement and professional development. It demonstrates investment in your employees' voices and professional growth.
Crafting Your Podcast Strategy
Before you hit record, consider:
- Your unique value proposition or USP.
- Target audience (fellow professionals, current or potential clients, design enthusiasts)
- Content that offers genuine insights and storytelling
Technical Considerations – Don't let technical challenges intimidate you. Modern podcasting tools are user-friendly:
- Invest in basic audio equipment
- Use accessible recording software
- Choose a reliable hosting platform
Maximizing Your Impact
Podcasts seamlessly integrate into daily routines—commutes, workouts, personal time—allowing you to connect with audiences during high-engagement moments.
The financial metrics are equally compelling. Businesses see an average return of $4-$6 for every $1 spent on podcast content, with significant lifts in brand awareness and favorability.
The Time is Now
With minimal initial investment and growing consumer trust, podcasting represents an extraordinary opportunity for design professionals to showcase expertise, build community, and establish thought leadership.
Whether you're an architect, engineer, construction manager, or design consultant, your unique perspective deserves to be heard. The podcast microphone is waiting—are you ready to amplify your professional voice?
