INSIDE GĀBL
Introducing Gābl Media All-Access!
The Gābl Media All-Access Series are exclusive events where we bring together leading professionals from the Architecture, Engineering, and Construction (AEC) industry in an intimate setting designed for meaningful connections and impactful discussions.
Only Gābl Media members can participate in the panel discussions – and with limited participants, you’ll have unparalleled access to ask your most pressing questions and gain groundbreaking insights that can propel your career and projects forward.
We are excited to share our November All-Access event will be hosted by:
Dimitrius Lynch, creator and host of SPACES podcast
Dimitrius will lead a panel discussion with renowned environmental and sustainability experts. You don't want to miss this conversation!
This exclusive conversation expands on the powerful 10-episode podcast series, Going Green, providing essential insight that will propel your career and projects forward.
Over the past eight months, Dimitrius Lynch has poured his heart and over 600 hours of work into creating a new 10-episode series for SPACES podcast called Going Green.
This series dives into incredible stories about our environment that everyone should hear, whether you’re curious about how energy impacts your life, skeptical of the mainstream narratives, or just looking for honest, unfiltered insights into the forces shaping our world.
We genuinely believe this is some of the most important work we’ve done to date, and are extremely proud of what we’ve created.
Going Green is more than just a podcast—it’s a deep exploration of the crucial decisions, groundbreaking innovations, and powerful influences that impact all of us.
Dimitrius set out to explore the real issues, research diverse voices, and find solutions beyond the usual headlines. We believe this is information that can make a difference and needs to be shared widely.
We are hopeful this series will inspire more meaningful conversations about the future we’re all building—together.
Reserve your special early-bird access seat to be the first to hear when registration for this important event goes live.
Since these are intimate, exclusive events, spots are limited. As an early-bird, you'll get the chance to hear about our special leading expert guests before anyone else and be the first to sign up before the Spaces: Going Green All-Access Event is full.
These sessions offer you the unique opportunity to engage directly with industry leaders; exploring vital topics, discussing the latest trends, and identifying innovative solutions that are shaping the future of the AEC landscape.
Bridging Design and Dialogue: Taking the Leap into Podcasting
by Randy Wilburn
After returning from Podcast Movement this past August in Washington, DC, I found myself reflecting on the universal power of storytelling—a theme I explored deeply in my last article. Storytelling isn't just a tool; it's the bridge that connects us across professions, cultures, and experiences. In podcasting, it becomes a dynamic medium through which we can share our journeys, challenges, and triumphs, resonating with listeners on a profoundly personal level.
Recognizing the impact that sharing our stories can have, the question then becomes: How do we take that leap from appreciating storytelling to actively participating in it through podcasting? If you've ever felt that your experiences as a design professional could inspire, educate, or connect with others, now might be the perfect time to dive into the world of podcasting. In this article, we'll explore practical steps to help you transform your unique insights into a compelling podcast, amplifying your voice and reaching those who can benefit most from your stories.
Identifying Your Podcast’s Purpose and Audience
My original podcast in this space was just to highlight an industry newsletter - The Zweig Letter - but it turned into much more. I created a platform by accident where design professionals could tell their stories. Stories that for the longest time had gone unshared with an audience outside of their personal circle. Every successful podcast starts with a clear purpose and a well-defined audience. As a design professional, consider what unique perspectives you can offer. Do you want to share behind-the-scenes stories of your projects, discuss industry trends, or interview other experts in the field? Identifying your niche helps tailor your content to the interests of your target listeners—whether they are fellow designers, clients, or enthusiasts intrigued by the world of design.
Planning Your Content
With your purpose in mind, begin brainstorming episode topics that align with your goals. Create a list of ideas and organize them into a content calendar to maintain consistency. Think about the questions your audience might have and the challenges they face. Your episodes should not only showcase your expertise but also provide value by addressing these areas. This is an area that you want to spend time on. Most people that I talk to tell me that they have no idea what they would talk about. Believe me, there are plenty of topics to cover in the Design Industry space. Just ask Mark LePage about his EntreArchitect podcast or Dimitrius Lynch and his Spaces podcast or Christian Giordano and his Anti-Architect Podcast. There are plenty of podcasting conversations waiting to be shared about the Design Industry - historical significance of design, your origin story, how to leverage what you learn in Engineering or Architecture programs in the real world, Operational best practices, problems solved through great design, and meeting the needs of your clients one project at a time.
The list goes on and on...
Navigating the Technical Side
The technical aspects of podcasting might seem intimidating, but starting out can be relatively straightforward. Invest in a quality microphone and headphones to ensure clear audio. User-friendly recording software like Audacity or GarageBand can help you edit your episodes with ease. Remember, good sound quality enhances listener engagement, so it’s worth paying attention to these details. If you want to do it yourself there are plenty of YouTube videos with straightforward guidance and strategies to get you started. I would recommend this particular group of videos from my good friend Pat Flynn.
Crafting Engaging Episodes
Storytelling is at the heart of engaging podcast episodes. Begin with a strong hook to capture attention. Structure your episodes with a clear beginning, middle, and end, weaving in personal anecdotes and insights that illustrate your points. Authenticity resonates with listeners—don’t hesitate to share both successes and setbacks. Use your voice expressively to convey passion and enthusiasm, making your content more compelling. This is probably the part I enjoy the most. Crafting a good story keeps your listeners engaged and coming back for more.
Publishing and Promoting Your Podcast
Once your episodes are ready, choose a hosting platform like Captivate - my favorite, Libsyn, Podbean, or Anchor to publish your podcast. These platforms distribute your episodes to major directories such as Apple Podcasts, Spotify, and YouTubePodcasts. Promotion is key to building an audience. Leverage your professional network, social media, and your firm’s channels to spread the word. Engaging with listeners through comments and feedback fosters a sense of community around your podcast. The beauty of doing a podcast is that you now have another method of extending your firm's brand to the world.
Overcoming Common Challenges
Starting a podcast comes with its set of hurdles. Balancing podcasting with professional responsibilities requires effective time management. Consistency is crucial for retaining and growing your audience, so set a realistic schedule you can stick to. It’s natural to feel apprehensive about sharing your voice, but vulnerability often leads to the most impactful storytelling. Embrace the learning process, and don’t be discouraged by initial obstacles—they’re part of the journey. When I first started podcasting I wasn’t sure what to expect but over time just the simple act of pressing RECORD allowed me to develop the muscle of podcasting and storytelling that when combined become a great combination.
Taking the leap into podcasting might seem daunting, but the rewards are significant. By sharing your stories, you not only amplify your voice but also contribute meaningfully to the design community. Your insights have the power to educate, inspire, and connect with others in profound ways. So gather your ideas, set up your microphone, and start telling your story. The world is eager to listen.
If you’re interested in learning more or want to discuss ideas about starting your own podcast, I’d love to connect with you. Feel free to reach out to me at Gābl Media—we’re here to support you on your podcasting journey.
